'http://fitnessbusinesspodcast.com How do you reach the future generations of millennials & how the future landscape of fitness business is changing. - How has owning a fitness club changed over the years? - Changes to staff and team management - People and technology balance - Changes to fitness sales and marketing The future of clubs Top Tips From The Show - Financial stability makes you feel safe, but it’s not a necessity for you to be happy. In business, focus on the consumer and always be clever about how you allocate your expenses. Gym experiences are changing, you need to find a way to get outside the physical location of your club and consider how technology can assist in doing that. Rasmus talked about how they pulled apart the traditional member experience model and re-built it to suit his Millenial target, a big part of which is offering flexible pricing options. ----------------------------------------------------------------------------------------- Rasmus Ingerslev is an experienced fitness industry entrepreneur with an international footprint. He has multiple successful start-ups and exits behind him, including two of Denmark’s largest health club groups (fitness dk and Fresh Fitness). He has been pointed out as one of the top CEOs in Denmark and is a recipient of the IHRSA European Club Leadership Award. On a board level, Rasmus serves as Chairman of IHRSA as well as REPEAT and Executive Vice Chairman of Wexer Virtual, a company he founded, which supplies video based group exercise and cycling classes to the majority of the top 25 health club groups globally. He has also served as Vice Chairman of one of Europe’s largest club groups and Chairman of Exerp, who supplies an ERP system to numerous leading health club groups. ------------------------------------------------------------------------------------------------ The Fitness Business Podcast aims to deliver weekly education, information and inspiration to fitness business owners & managers or any fitness industry professional. We feature fitness industry experts, consultants and owners from across the globe. We also interview non-industry experts to bring you leading education to help you run your business more effectively, efficiently and profitable! All of our podcasts are hosted by Chantal Brodrick. Chantal is a fitness business coach, certified group fitness coach and personal trainer. Contact Us: Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Join our community: Facebook: https://www.facebook.com/fitnessbusinesspodcast Twitter: https://twitter.com/fitbizpodcast'
Tags: fitness business , fitness industry , fitness business success , fitness sales , fitness business coaching , fitness business consultant , building a fitness business , fitness gym business , health and fitness business , fitness lifestyle business , fitness business mentor , fitness sales techniques , selling fitness memberships , selling to millennials , selling to millenials
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